Shien-ru Tsao knows that starting a business on your own can be a bumpy ride, and because she had done it several times, she thought she was ready for anything. But when her latest endeavor—The Kuza Strap, a chic little gizmo she invented to keep her pants tucked inside her boots—took off, the 41-year-old was blindsided by how quickly her worries went from “Will anyone want this thing?” to “How will I fill all these orders?”

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